Blogger: Free tool from Google. Offers basic blogging functions, limited design and functionality.
SquareSpace: User-friendly website/blogging platform with more capabilities that Blogger, less complex than WordPress, now offers some built-in sales capabilities.
WordPress: Offers two options: hosted (free) or self-hosted (meaning you need to buy a hosting plan through a third-party service... we recommend Siteground). WordPress is still the standard for blogging sites, although all-in-one tools like Kajabi or Podia are growing in popularity over WordPress due to their sales funnel capabilities. Tons of WordPress plugins are available to expand functionality.
Podia: A cheaper, less robust alternative to Kajabi.
Flodesk: Ideal for beautiful templates and easy use. Now offers simple sales funnel capabilities for digital downloads (not online courses).
MailChimp: Great for managing a large list with sales funnel related automations.
ConvertKit: Designed with e-commerce in mind, with built-in lead magnet templates and sales functions.
Easy Digital Downloads: WordPress plugin for digital products.
Sellfy: Simple independent platform for selling digital and physical products. You can build a simple store in Sellfy.
Shopify: Popular e-commerce platform for physical and digital products; full spectrum of features. You can build an entire website in Shopify.
Woo Commerce: A comprehensive WordPress plugin for digital and physical products; much more advanced than Easy Digital Downloads.
Kajabi: All-in-one, built for sales pages, sales funnels (including webinars) and especially online courses. Includes an email platform, or you can integrate with another platform (like MailChimp or ConvertKit). Get a free 30-day trial HERE.
LeadPages: Separate tool specifically designed to build sales pages and funnels. Requires integrating with a separate email platform.
Flodesk: Handles sales pages, checkouts, and email all in one. Best for simple digital download products, not for hosting online courses.
Online Course Tools
Sellfy: Best for digital download products but can be used for simple online courses.
Podia: Built for online courses but simpler and less expensive than Kajabi.