Website/Blog Platforms

BASIC $

Blogger: Free tool from Google. Offers basic blogging functions, limited design and functionality.

SquareSpace: User-friendly website/blogging platform with more capabilities that Blogger, less complex than WordPress, now offers some built-in sales capabilities.

ADVANCED $$

WordPress: Offers two options: hosted (free) or self-hosted (meaning you need to buy a hosting plan through a third-party service... we recommend Siteground). WordPress is still the standard for blogging sites, although all-in-one tools like Kajabi or Podia are growing in popularity over WordPress due to their sales funnel capabilities. Tons of WordPress plugins are available to expand functionality.

Podia: A cheaper, less robust alternative to Kajabi.

PRO $$$

Kajabi: An all-in-one platform for building a website, online courses, lead magnets and sales pages. Includes a built-in blog function. Get a free 30-day trial HERE.

Email Management

BASIC $

Flodesk: Ideal for beautiful templates and easy use. Now offers simple sales funnel capabilities for digital downloads (not online courses).

ADVANCED $$

MailChimp: Great for managing a large list with sales funnel related automations.

ConvertKit: Designed with e-commerce in mind, with built-in lead magnet templates and sales functions.

PRO $$$

Kajabi: An all-in-one platform for building a website, online courses, lead magnets and sales pages. Includes a built-in email function. Get a free 30-day trial HERE.

Sales Platforms

BASIC $

Easy Digital Downloads: WordPress plugin for digital products.

Sellfy: Simple independent platform for selling digital and physical products. You can build a simple store in Sellfy.

ADVANCED $$

Shopify: Popular e-commerce platform for physical and digital products; full spectrum of features. You can build an entire website in Shopify.

Woo Commerce: A comprehensive WordPress plugin for digital and physical products; much more advanced than Easy Digital Downloads.

PRO $$$

Kajabi: Best for building and selling online courses. Get a free 30-day trial HERE.

Sales Funnels

Kajabi:  All-in-one, built for sales pages, sales funnels (including webinars) and especially online courses. Includes an email platform, or you can integrate with another platform (like MailChimp or ConvertKit). Get a free 30-day trial HERE.

LeadPages: Separate tool specifically designed to build sales pages and funnels. Requires integrating with a separate email platform.

Flodesk: Handles sales pages, checkouts, and email all in one. Best for simple digital download products, not for hosting online courses.

Online Course Tools

 BASIC $

Teachable: Third-party site where you "rent" space to build and host your course. Easy to use. Get a free 14-day trial HERE.

Sellfy: Best for digital download products but can be used for simple online courses.

ADVANCED $$

Podia: Built for online courses but simpler and less expensive than Kajabi.

PRO $$$

Kajabi: Becky's preferred tool for building, selling, and delivering online courses. Best for serious course builders. Get a free 30-day trial HERE.