When (and When NOT) to Use Freebies

When (and When NOT) to Use Freebies

audience business growth content creator digital product Mar 12, 2024

Most digital marketing coaches will tell you the best way to grow your email list is with a freebie (also known as a lead magnet). This is both good and bad advice, depending on this situation.

Because here’s the thing about freebies.

If your business is a picnic, then freebies attract the flies.

Except for when they don't.

Because sometimes freebies ARE a smart idea, if they're done right and for the right reasons.

Then instead of attracting flies, your freebie will draw in caterpillars... which (humor me, here) turn into beautiful buyer butterflies.

So how do you know when a freebie is a good idea or a bad one?

Should you start with a free offer before you present a sales pitch?

For some solid answers on that question, tune into Episode 52 of The Inspired Business Podcast. I'm sharing my tested-and-true guidelines on when to give stuff for free (and why) and when it's better to go straight for the sale.

Tune in to this helpful episode here.

Wondering HOW to go about choosing, creating, and selling a digital product?

Check out my free masterclass:

How to Create and Sell Digital Products (without feeling stupid, salesy, or sacrilegious).