Market Research 101: How to Create the Digital Product Your Audience Actually WantsMay 01, 2023
One of the biggest fears I hear time and again from content creators is… what if nobody buys my product?
And I get it. That thought is terrifying, and quite frankly it keeps a lot of people from trying to create a product in the first place. Which is a shame, since digital products are the best way I’ve found to serve and grow my audience while earning enough income to keep my ministry afloat (plus lots, lots more).
So let me ask you this question. If you KNEW your product was going to sell, would you make it? Would you put yourself out there and offer it to the world?
It’s a lot easier to market a product that your audience actually wants and is lining up to buy.
So how can you know for sure if your product hits that mark?
You ask them.
BEFORE you create the product.
I’ve got a special podcast episode cued up for you today, which outlines my process, step by step, for asking my audience what they want and then turning around and giving it to them. The official term is “market research,” but I just call it smart business.
Listen to this episode of The Inspired Business Podcast, and you’ll learn what it takes to create the right product, for the right audience, for the right reasons, in the right way.
Check it out HERE.
Wondering HOW to go about choosing, creating, and selling a digital product?
Check out my free masterclass:
How to Create and Sell Digital Products (without feeling stupid, salesy, or sacrilegious).