Self-Promotion: How Should Christian Content Creators Market Themselves

Self-Promotion: How Should Christian Content Creators Market Themselves

christian business content creator online business Feb 20, 2023


One fear I hear again and again from the writers, speakers, and coaches I work with is that they don’t want to “put themselves out there” and ask people to buy something. 

Isn’t marketing just self-promotion? Christians are supposed to be humble. How can I promote my product or service without coming across as salesy?

I hear you. Nobody wants to be the infomercial guy, especially not in the faith-based space where our hearts are to serve, not to be served.

And yet. How can you serve customers… if you don’t acquire customers?

Marketing is just the process required to find people whose lives you can impact with your content. And there are effective ways to do it authentically, not selfishly.

In today’s episode of The Inspired Business Podcast, we’re tackling this big topic of self-promotion: what it is, what it isn’t, and how to promote your content without bragging about yourself. We’ll explore some foundational truths about why it’s okay to get paid in the first place, how to find freedom and courage to tell people about your work, and three tips for ensuring you don’t turn into an ego monster. 

Join me for this insightful episode HERE.


Wondering HOW to go about choosing, creating, and selling a digital product?

Check out my free masterclass:

How to Create and Sell Digital Products (without feeling stupid, salesy, or sacrilegious).