How to Launch a Podcast in 4 Easy Steps

How to Launch a Podcast in 4 Easy Steps

entrepreneur online business podcast Feb 27, 2023

A year ago, podcasting was a bit of an enigma to me. So many of my friends and colleagues had been podcasting for years, and I couldn’t speak their language. Podcasting seemed like just another thing I was expected to do… and didn’t know HOW to do.

Fast forward through a long and ironic story to last summer, when God called me to start a podcast as part of my business suite. Suddenly my internal switch flipped from reluctant to eager. Yes! Podcasting is a thing I will do, and I will do it well!

But how, exactly?

Suddenly, I had to get schooled FAST on how to launch a podcast. A skill set that before had only been a mystery has now become a weekly part of my rhythm and responsibilities. And I’m happy to say, it’s not so mysterious after all.

What’s the best way to launch a podcast? I’m not an expert by any means, but I have successfully launched The Inspired Business Podcast (ranked in the top 2.5% of all podcasts since the first month it went live), and I learned a ton from the podcast gurus I hired to guide me.

So when my Funnel Club clients asked if I’d do a podcast episode on how to launch a podcast, I was glad to do it, and to give credit to the people who taught me well. My own experience was so much simpler and happier than I feared it would be, and I’m still fresh enough off the boat that I can speak from a place of solidarity. 

Therefore, in an attempt to encourage and bless any of you who are also wondering how to launch a successful podcast without going crazy, in today’s episode I’m mapping out the process in just four simple steps.

And they’re actually pretty fun.

  1. What to record
  2. How to record it
  3. Where to post it
  4. How to get people to listen to it (and generate a healthy buzz)

Tune into today’s episode of The Inspired Business podcast for all the details (and links to suggested resources for help if you need it). Join me HERE!


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